Sweepstakes appeal to consumers of all ages and backgrounds. The potential to win a prize creates a sense of excitement and anticipation, which can be used to benefit your business in many ways, particularly by increasing customer engagement and creating new revenue streams.

Customer Engagement

Sweepstakes are designed to actively engage customers/users of your site and email lists. The excitement of potentially winning a prize encourages them to take action by clicking on links or banners/ads and actively engaging in the entry process, by filling out a form and providing data such as name, email or any other data you want to collect.  If the sweepstakes allows multiple entries over time, customers will keep returning to the entry page which generates additional visits to your site.  And incorporating sweepstakes into your marketing promotions can help create a positive brand image which increases brand loyalty and future site visits.  Your customers feel rewarded by you.  As a result, your customer retention levels will go up as well.

Working with us, you can tap into our expertise to design and implement compelling, engaging sweepstakes promotions.

Incremental Revenue

Sweepstakes can drive incremental revenue in a variety of ways.  You may get immediate revenue boosts from increased traffic to your site if your business model utilizes advertising revenue.  If you are an ecommerce based site, sweepstakes participants who visit your website or engage with your brand may be more likely to make a purchase, especially if you incorporate rewards or discounts into sweepstakes offerings.  In addition, you can utilize sweepstakes promotions as a tool for new customer or lead acquisition, attracting new users with a compelling prize giveaway.  This will build your email list and customer base, resulting in new revenue sources.

At SyndiSweeps, we have perfected the model of generating revenue from sweepstakes promotions.  With over 10 years of experience, we know how to optimize your giveaways to generate maximum revenue for you.

Other Benefits Of Sweepstakes Promotions

1. Increase Brand Exposure Organically

   When participants enter your sweepstakes, they often share their involvement on social media platforms, giving you free organic exposure. As more people participate and share, your brand's visibility grows and you can acquire new customers.

   
   

2. Data Collection

   Sweepstakes are an excellent opportunity to collect valuable customer data. Entry forms often request personal information, which can help you better understand your audience, segment your market, and tailor future marketing efforts more effectively.  Traditionally, it can be challenging to collect personal information from consumers, but sweepstakes entrants are more comfortable sharing information.

   
   

3. Customer and Lead Acquisition

   Sweepstakes can serve as a valuable source of new customers and leads. By offering participants the option to subscribe to your newsletter or receive promotional offers, you can expand your email list and future marketing efforts, increasing your revenue streams.  Promoting your sweepstakes is a powerful acquisition tool.

   
   

   At SyndiSweeps, our portfolio of 30 brands and sites have generated over 20 million unique users. To learn how we can partner with you to tap into the power of sweepstakes at zero cost to you, please Contact Us.